LETTERS TO MY DAUGHTER

GUYS THAT WEAR BIG BRAND CLOTHING

A LOT CAN BE SAID ABOUT A MAN’S CHOICE IN THE BRANDS HE WEARS

2024

My Dear Daughter,

I get the feeling that you think I am some old man, outdated and not hip to what’s now cool.  I must say, you have Taylor Swift and Tik Tok which unfortunately prevents you from ever experiencing what is cool.  I will not continue to berate your generation's lack of taste, style, and balls; however, I must share a few bits of wisdom that I think you might find useful as your journey through life continues.  

Men in general are basically still neanderthals at the base level.  The most obvious are the boors that adorn themselves with gaudy brand names and logos all over their clothing.  I ask you, if one’s choice in clothing is a reflection of their personality, what is the personality of man adorned in recognizable logos?  Does he wish to let you know that he is monied? Does he hope to make you believe he has taste, the same taste as almost every asshole on the planet that has a credit card? 

Now, let us put this in perspective, if you are involved with an athlete or someone that is being paid to wear these big brands, well, I take what I said back.  For all others, it never ceases to amaze me that they don’t realize that the stuff on Canal Street in Chinatown is often made better than the shit they mortgaged their cars to buy.  I always find that a gent will wear a small logo if he must but the logo is something most will have no clue about.  Luxury is about access, limited access.  If all you need is a credit card, that is not really luxury.  Taking a trip to a foreign country, immersing yourself into the culture, discovering an artisan’s work, now that is luxury.  The folks in logos are just reminders that the world is filled with jackasses.  

All my love,

Dad

EASY TO FOLLOW STYLE TIPS

1.  CHOOSE CORE COLOURS: BLACK, WHITE, NAVY, GREY AS YOUR FOUNDATION.

2. CHOOSE WHAT MAKES YOU FEEL AND LOOK GREAT, NOT WHAT’S IN FASHION.

3. CHOOSE FIT OVER FASHION.  THOSE FOOLS IN THOSE SUPER BAGGY JEANS ARE DOUCHE BAGS AND MOST LIKELY WILL BE THEIR WHOLE LIVES.

4. AVOID FASHION MULLETS LIKE A SPORT COAT PAIRED WITH JEANS AND TOPPED OFF WITH SNEAKERS.  SCREAMS MIDDLE AGED GUY STUCK ON A HAMSTER WHEEL.

5. CHOOSE SIMPLICITY.

6. CHOOSE QUALITY OVER QUANTITY WITH THE UNDERSTANDING THAT COST IS NOT THE BEST INDICATOR OF QUALITY.  THINK ABOUT HOW MUCH THOSE BRANDS SPEND ON ADVERTISING TO MAKE YOUR DUMB ASS THINK ITS HIGH END WHEN ITS JUST AVERAGE SHIT. 

ARTICLE 3 MFG CO, LLC

260 MADISON AVE

FL 8

NEW YORK NY 10016

CIAO@ARTICLE3NYC.COM